This is the project I developed in the Art Direction and Copywriting course I attended at University this year. The idea was to create a communication campaign to raise public awareness around the OGM topic, in support of the Seed Savers organization. I created a story around two seed characters, Borlo Cash and Borlo Beat, that embody two different approaches to agriculture, the business one and the natural one. I designed some pop-culture-inspired posters to portray episodes from their story.
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| Seed Project - The Beans |
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| Seed Project - Seedstock |
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| Seed Project - Night of the Living Seed |
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| Seed Project - Borlo Brothers |
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